Fortner & Newberry SEO

23 Sep , 2014  


I own a local moving company in Rochester NY, I am more an “old-school” guy and the way I used to market my business was the style, you know basically flyers all over the city, ads on newspaper or magazines, radios ads and a website too but a simple one my nephew made for me. I had good results I may say but not what I was looking for, I wanted to grow my business and that’s when I found this all about internet marketing and things like SEO and how it could help me to get more clients. I’m not a techie person and therefore I could not understand it completely but the most important is that I discovered that it could bring me a lot of new clients!

I started looking for SEO companies in Rochester that could help me with promoting my business in the search engines like Google, Yahoo, Bing, etc. After a while I found Fortner & Newberry SEO and from the beginning they were very helpful and listened to what I wanted and what my business needed. They built up a plan especially for me and my needs. But they told me it could take some time until I see results.

After a few weeks they delivered a report regarding what they had done till that moment, they detailed all aspects regarding on page SEO and off page SEO. As I don’t know that much about this topic I simply took it and decided to wait for results.

Later that day, at 6 pm approximately, I wanted to make a test, so I searched on Google for a few terms related to my business and I was with a face of “AMAZING!”, my website was on page #1 for almost all terms! I was very happy but I still needed more clients.

A days later when I was eating my breakfast I received a call asking about my services, but I decided to ask her (the person was a woman) how she discovered my business and I was very happy to hear that it was thanks to Google! It means the service offered by Fortner & Newberry SEO really worked! Since that moment, I started to receive many calls from new clients and my business started to grow and now I can say that I’m very happy with results and all is due to the great SEO services by Fortner & Newberry SEO.


Understanding Google Algorithms

How Google Algorithms Work

23 Sep , 2014  


If you have a website or a blog, it’s absolutely necessary that you learn how Google’s algorithms work. Understanding the process by which Google accumulates and presents data can substantially help you in getting more people to visit and interact with your own website. This strategy of learning how Google operates and applying what you’ve learned is more commonly referred to as search engine optimization or SEO. This remains as one of the most effective online marketing strategies today. With that said, if you want to improve your website’s performance when it comes to organic traffic, you should take the time to understand Google’s algorithms and try to find ways on how to use these to your advantage.

Google takes into account a lot of factors in determining which pages to display in their search results. The most important factor is of course relevance. For instance, if you search for the phrase “soccer video games”, only pages with content relevant to soccer video games will be shown in the search engine results page or SERP. Naturally, it’s the responsibility of website owners to make sure that the contents of their websites have terms, words, and phrases that are relevant to what the websites are about. These are called keywords and they are used by Google to determine how and where the websites should rank.

Some website owners often make use of unethical or blackhat methods to improve the rankings of their websites. These tactics can hurt the overall experience of search engine users. This is why Google is now regularly updating their algorithms to combat these blackhat SEO practitioners. The most well-known of these changes are the Panda and Penguin algorithm updates. Due to a changing online environment, Google introduced new ways in ranking websites in the search results. For example, Google spiders now crawl websites and measure the level of social media chatter surrounding them. Generally, websites that are getting a lot of attention from social media users tend to have an easier time in climbing the search rankings.

Furthermore, new Google algorithms lowered down the value of backlinks. Google now puts more value in the quality of backlinks rather than in their quantity. A website with just three valuable links can outrank a website with dozens of spammy backlinks. In short, Google’s algorithms are getting smarter. With that said, they are much more difficult to game or manipulate. In the long run, this is advantageous to most website owners and search engine users.

The most important factor that Google algorithms take into consideration is of course content. The better content you produce, the higher you climb the search rankings. This is because it’s beneficial to all the parties involved. The website owner gets more organic traffic. The user get more valuable content. And last but not the least, Google will have more relevant pages in its search results. It’s a win-win situation for everyone. The bottom line here is that if you want to earn the good graces of both your users and Google, you need to focus most of your attention in producing content that is of the highest quality possible.



On Page SEO

The Important Elements of On-page SEO

23 Sep , 2014  


As a business, you can generate more leads using strategies for local and mobile SEO, capable of boosting search engine rankings, such as on Google, and drive up traffic.Get the right customers to your site and you are a step closer to taking your business to the next level. There are several ways to achieve this: content creation, SEO, Local SEO, and Paid Advertising or Pay Per Click. A thorough research on the best approach can yield the best results. An expert in search engine optimization can help your business dominate the competition in the search engines through many ways, and some of them are discussed below.

On-page Optimization

The bulk of On-Page SEO often takes place in the site’s design phase, where you may require a professional to go through your code and clean it up, if necessary, so that the pages are optimized and properly indexed. They will do this by first checking the site navigation to ensure it can be navigated easily, and is search engine and user friendly. Then an expert checks your content to ascertain that there is proper keyword saturation, as well as Meta tag optimization. Necessary adjustment is done where necessary.

Someone with proper knowledge of Meta tags, keyword, article submission, and title use can be of great help. Secondly, quality backlinks will help boost the ranking of your site on Google. Once an expert helps submit your website to directories and social networks on your behalf because they work with search engines and optimization daily and know exactly what to do to place your site where it will rank on top of search engine results pages (SERPs).

Great Content

Link building can drive massive traffic to your site. In the process of link building, however, you should never forget about how critical well-written and useful content is. Take your time to research various topics that are related to your website and niche to help you deliver quality content that is keyword rich and will be indexed by popular search engines such as Google. By investing your time on proper research using Web Analytics or other online tools, following Google’s guidelines and analyzing data, you can be sure of a high ROI and Conversion. You want to get the best results possible for your business and the SEO Company should have your interest at heart. Remember that no legit SEO company can guarantee to get your website on top of search engine results, but you can increase your chances of being ranked better by hiring a credible company.