If you have a website or a blog, it’s absolutely necessary that you learn how Google’s algorithms work. Understanding the process by which Google accumulates and presents data can substantially help you in getting more people to visit and interact with your own website. This strategy of learning how Google operates and applying what you’ve learned is more commonly referred to as search engine optimization or SEO. This remains as one of the most effective Rochester online marketing strategies today. With that said, if you want to improve your website’s performance when it comes to organic traffic, you should take the time to understand Google’s algorithms and try to find ways on how to use these to your advantage.
Google takes into account a lot of factors in determining which pages to display in their search results. The most important factor is of course relevance. For instance, if you search for the phrase “soccer video games”, only pages with content relevant to soccer video games will be shown in the search engine results page or SERP. Naturally, it’s the responsibility of website owners to make sure that the contents of their websites have terms, words, and phrases that are relevant to what the websites are about. These are called keywords and they are used by Google to determine how and where the websites should rank.
Some website owners often make use of unethical or blackhat methods to improve the rankings of their websites. These tactics can hurt the overall experience of search engine users. This is why Google is now regularly updating their algorithms to combat these blackhat SEO practitioners. The most well-known of these changes are the Panda and Penguin algorithm updates. Due to a changing online environment, Google introduced new ways in ranking websites in the search results. For example, Google spiders now crawl websites and measure the level of social media chatter surrounding them. Generally, websites that are getting a lot of attention from social media users tend to have an easier time in climbing the search rankings.
Furthermore, new Google algorithms lowered down the value of backlinks. Google now puts more value in the quality of backlinks rather than in their quantity. A website with just three valuable links can outrank a website with dozens of spammy backlinks. In short, Google’s algorithms are getting smarter. With that said, they are much more difficult to game or manipulate. In the long run, this is advantageous to most website owners and search engine users.
The most important factor that Google algorithms take into consideration is of course content. The better content you produce, the higher you climb the search rankings. This is because it’s beneficial to all the parties involved. The website owner gets more organic traffic. The user get more valuable content. And last but not the least, Google will have more relevant pages in its search results. It’s a win-win situation for everyone. The bottom line here is that if you want to earn the good graces of both your users and Google, you need to focus most of your attention in producing content that is of the highest quality possible.